Clean Rich by Datamatics

Clean your data, enrich the gaps, sync it to your CRM.

Drop in a sample of your CRM. We fix the typos and de-duplicate for free, then fill the missing fields with a smart enrichment waterfall — and push finished, confidence-scored records straight back.

Cleaning & dedupe are free· no card to try the demo · pay only on a match
5 enrichment sources 300M+ contacts 98% match rate SOC 2 Type II GDPR-ready
How it works

Four steps, in order. The first two are free.

Clean Rich runs the same pipeline a good RevOps team would — just faster, and only billing you for the part that pulls in new data.

STEP 1FREE

Clean

Real transforms fix casing, stray spaces, malformed emails and typo'd titles — with a character-level diff so you can see every change.

STEP 2FREE

Dedupe

Match and merge duplicate rows before you spend a cent on enrichment, so you never pay to enrich the same record twice.

STEP 3

Enrich

A sequential waterfall fills the gaps — work email, mobile, headcount, HQ and LinkedIn — each field confidence-scored at the source.

STEP 4

Sync

Push clean, enriched, verified records straight to Salesforce, HubSpot, Pipedrive and more — or export a tidy CSV.

Capabilities

Everything between a messy export and a CRM-ready list.

Real cleaning, not cosmetic

Whitespace, casing, comma-for-dot email errors, doubled domains — corrected and shown as a precise old → new diff, never a silent overwrite.

Free · unlimited

De-duplication first

Collapse duplicate contacts and accounts before enrichment runs, so your credits go to unique records — not repeats.

Free · unlimited

Smart enrichment waterfall

Providers are queried in sequence and we stop at the first match that clears a confidence threshold — so you pay once, and coverage a single vendor can't reach.

The differentiator

iData as the verification brain

Datamatics' iData engine runs first as your first-party check, then verifies every vendor result — so it orchestrates the waterfall instead of being one more line item in it.

First-party + verify

Confidence on every field

Each enriched value carries a source and a confidence score, color-coded, so reps know what to trust and what to double-check before they reach out.

Source-scored

One-click CRM sync & white-label

Map and push to Salesforce, HubSpot, Pipedrive, Dynamics, Zoho or Close — and run the whole thing under your own brand for clients.

Sync · white-label
Why a waterfall

One provider is a coin flip. A waterfall is coverage.

No single data vendor has good coverage across every region, seniority and company size. Querying them in sequence — and only accepting a result that clears a confidence bar — is how you reach the records any one of them would miss.

  • First-party first. iData checks what you already know before any paid lookup — free and freshest.
  • Confidence threshold. First confident match wins — not the first non-null guess.
  • Verified, then billed. A miss costs nothing; you're only charged for a result we stand behind.
Work-email coverage
Best single provider~60%
Clean Rich waterfall~96%

On a 47-record sample of real companies, the waterfall lifted coverage +36 points over the strongest single source — and verified every match.

See it run on your own data.

The demo uses a sample CRM of real companies. Load it, watch the waterfall fill the gaps, then check the pricing that fits your volume.