People change jobs, companies move, emails die — B2B contact data rots at roughly 2.5% per month. The Decay Monitor re-verifies your records on a schedule, fixes what changed, and tells you about it.
Database of 10,000 records · industry decay ~2.5%/mo
Monthly (or weekly) sweep of every monitored record — emails, titles, companies, phones.
Changed records re-run the waterfall; fixes are confidence-scored and written back via your existing sync.
A digest of what moved: job changes, dead emails, renames — to email or Slack.
Included in Scale · available as an add-on for Growth. Grade your data first to see your baseline.